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Year: 2005

Re-reading The Cluetrain Manifesto

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In 1999, very few people knew what the long term significance of the Internet would be on ‘business-as-usual’. Many were designing corporate websites like brochures and thinking of these websites as just another extension of a company brand. The Internet was largely thought of as a medium that carried unreliable information. Intranets were where corporations posted company policies and business forms. Although most recognized that having a website was crucial for a business’s legitimacy, the implications of how crucial this was for the future of business were not well-known.
There was one particular group of visionaries that knew the significance of the online revolution. This group included “Doc Searls”:http://www.searls.com, “Chris Locke”:http://www.rageboy.com/index2.html and “David Weinberger”:http://www.hyperorg.com/blogger/.

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Polyester, the Internet, and the Rise of McCool

You may not have heard, but “McDonald’s”:http://www.mcdonalds.com/ “is”:http://design.weblogsinc.com/entry/1234000893049496/ “in”:http://www.myfashionlife.com/index.php?p=667 “talks”:http://poplicks.com/2005/07/mcdonalds-you-got-billions-billions.html “with”:http://www.canuckflack.com/archives/000908.html “some”: of the most influential purveyors of “hip” around – namely P. Diddy, Tom Hilfiger, and Russell Simmons to name a few – with the plan to re-envision their employee uniforms.

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