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Month: January 2006

Polishing the Search Crystal Ball

_This article is by Guest Contributor Marc Poirer._
It’s that time of the year. Again. Time for new year resolutions. If you didn’t already come up with your own, here’s mine: go fishing much more often.
I think everyone in the interactive industry knows that 2005 was a great year for search, arguably the greatest yet. By the looks of things, 2006 will be an even better year with more marketers getting serious about paid search and SEO. Rather than simply try to come up with enough material to write “my own” look back at search in 2005 and predictions for 2006, I decided to bring you a great little list of what has been said on the topic. Then I’ll make some predictions anyway, just for the hell of it.

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Truth In Advertising – Million Dollar Homepage Makes A Million

It was 7th on the list of “OneDegree’s Top 20 posts in 2005”:http://www.onedegree.ca/2005/12/21/one-degrees-top-stories-of-2005. So what’s been happening with “The Million Dollar Home Page”:http://www.milliondollarhomepage.com/ since “Ken’s September 9th story?”:http://www.onedegree.ca/2005/09/09/the-million-dollar-home-page.
Recently I came across this site again and found out that Alex Tew, the 21-year old student from Wiltshire, England had sold 999,000 pixels for $1 each. That’s over 99% of the way to making this a true $1,000,000 home page! The last 1,000 pixels have been offered up for auction on – what else? – “eBay”:http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item=5652179487&ssPageName=ADME:L:LCA:UK:31. As I write this the current bid is over US$160,000 and there are only 2 days left. Even if bidding were to stop today and Alex gets the current bid, the Million Dollar Home Page is actually going to be worth $1,159,000, a tidy 16% premium.
This certainly is a million dollar idea. Plus, Alex has been sent many job offers. After all, if he can earn a cool million with only an idea and a simple website, imagine what he could do with real resources and a team of people?

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Five Simple Internet Marketing Resolutions for 2006

As we kick off what promises to be another record year for the Internet marketing industry, I’d like to propose five simple resolutions for you to make, especially if you’re on the client side of the equation.
Don’t worry, none of these resolutions involves breaking your precious caffeine habit or spending long hours on the treadmill. These should be simple resolutions for you to make and – more importantly – keep. Hence the simple part.
Here they are…

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