Stefan Eyram points us to a humorous parody of those Nigerian scam e-mail in your inbox. But this one is not from Nigeria. Trust me…
Comments closedMonth: February 2006
I just got my weekly e-mail newsletter from “Ticketmaster Canada”:http://www.ticketmaster.ca/ and – like I it does every week – my mouse went back-and-forth between the “delete” and “open” buttons as I decided what to do.
Take a look at the newsletter as it appears in my inbox:
Now that the kids are older there isn’t much chance we’ll be going to Disney on Ice, so my first inclination is to hit delete.
But, if I decide to open the message despite it looking like a *completely unappealing offer to me*, I find something very different:
I wonder how many Billy Bragg or Kris Kristofferson or Violent Femmes or Rob Thomas fans will be missing these shows because the subject line turned them off?
h3. Best Practice
bq. Explain how your site makes money, or how and why it is funded if this is not apparent. This adds to the site’s credibility and overcomes fears that the site may be a scam of some sort.
h3. Rationale
Not all sites are what they appear to be and people are becoming wary of new sites as an increasing number of online scam stories are covered in the media and passed around as urban myth.
People are taught (rightly) that “if it is too good to be true, it is”. This has implications for legitimate corporate web sites and web-based applications (Web 2.0 take note).