It’s no secret. Microsoft is dead set on replacing Google as the reigning king of paid search advertising.
Even though their investments in developing better ad serving technology have been unbelievable, their share of the search pie has been absolutely stagnant. I could be wrong, but as far as I can remember, MSN search has been stuck at approximately 15% for at least 3 years now.
It seems they have found a shortcut to topple Google much faster than most anticipated. “According to the Wall Street Journal,”:http://online.wsj.com/article/SB114662449016042303.html?mod=home_whats_news_us Microsoft appears interested in acquiring search juggernaut Yahoo!
I’m not surprised by this move. In fact, “it was my main prediction for the world of search in 2006.”:http://www.onedegree.ca/2006/01/09/polishing-the-search-crystal-ball
Month: May 2006
The instigators of upstart the upcoming “mesh” web 2.0 conference in Toronto have a $0 advertising budget but have done an amazing job getting bums in seats. All five have now chimed in with their own unique takes on the bottom-up marketing they’ve used…
4 CommentsMost of us by now have heard how blogs are search engine friendly and can supposedly pick up lots of traffic quite easily. Last month, I conducted a ‘top secret’ experiment to test this theory. Now it’s now time for me to unveil the results for you.
On April 1, 2006 I launched my Internet marketing blog, which goes by the name Sweetmantra. “Launch” is perhaps overstating the case since all I did was remove the password protection that was blocking access to the site. Only a handful of people knew I was launching the blog, and they were sworn to secrecy and told NOT to visit it.
Since I’ve spent over a decade helping people drive traffic to their Websites, it was very ironic (and at times frustrating) for me to sit on my hands for an entire month and NOT market my new baby.
The only “marketing” of Sweetmantra that I did was the following:
# Registered Sweetmantra with FeedBurner, PubSub, Feedster, and Technorati
# Added links to my new blog from a couple of Websites I have editorial control over
# Published a new post once a week
That was it!
Here’s what happened next:
