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Month: June 2006

Toronto CaseCamp, 24 Hours Later

Crossposted with Eli Singer.
CaseCamp has launched! With a crowd of 70 out on Tuesday in Toronto and 26 people already signed up for Montreal (awesome work taking point on this Mitch), you can be sure this is the start of something. Thanks to everyone who participated, volunteered and presented.
The next Toronto event will be announced soon, but first, what is CaseCamp going to be about going forward? I think CaseCamp’s value is as an open and independent forum. Our challenge is finding the best ways to nurture those discussions for the overall benefit of our community.

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Could a Monkey Sell Search Engine Advertising?

As a tactic, search engine advertising practically sells itself. Here’s just one example:

I was recently asked by a somewhat price-sensitive client which tactic I would recommend they should do first: perform search engine optimization (SEO) on their Website or run a search engine advertising campaign for a few months.

I said go with the search engine advertising campaign, and here’s why:

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