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Month: July 2006

MVive Is Interesting

_This is part of our new “Interesting”:http://www.onedegree.ca/category/interesting feature “we announced in April”:http://www.onedegree.ca/2006/04/25/whats-interesting-in-canada but then lost track of. If you have an “interesting” site you think we should feature let us know._
I asked Al Sajoo, Vice President & CTO of “MVive Media Group”:http://www.mvive.com why MVive was interesting:
*One Degree: Who needs you?*
Everyone needs MVive – businesses who want to build relationships with their loyal customers while also gaining new customers; and consumers looking for exclusive deals and timely, meaningful communications with their favourite brands.
*One Degree: Why do they need you?*
Both businesses and consumers need us because we empower the consumer to control what is marketed to their mobile device while at the same time allowing businesses to go where traditional marketing does not. The power of the mobile phone lies in the need it has created to keep people constantly in touch with their world. This need is now driving the next marketing revolution as consumers and businesses also look to constantly stay in touch.

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Eloqua Is Interesting

_This is part of our new “Interesting”:http://www.onedegree.ca/category/interesting feature “we announced in April”:http://www.onedegree.ca/2006/04/25/whats-interesting-in-canada but then lost track of. If you have an “interesting” site you think we should feature let us know._
Recently I asked Shawn DeSouza at “Eloqua”:http://www.eloqua.com/ to explain what makes his company interesting.
*One Degree: Who needs you?*
Marketers at B2B organizations tasked with providing a continuous stream of high-quality leads to their sales force.
*One Degree: Why do they need you?*
In today’s competitive marketplace, marketers are under increased pressure to design and execute more effective marketing campaigns that generate revenue. Salespeople require a continuous flow of quality leads, and executives demand accountability in revenue terms. Marketers struggling to reach decision makers are shifting dollars from advertising to more direct and interactive tactics, using technology to improve results and accountability. They seek best practices in lead generation, development, qualification and distribution and tools that can transform isolated, random acts of marketing into coordinated, automated and measurable processes.

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Cornerstone Is One Degree's First Official Sponsor

If you notice the site looking a bit more colourful these days, you can thank Cornerstone Group Of Companies for stepping up and becoming One Degree’s first paid sponsor.

You may recall that we did a Five Questions With Don Lange back in November 2005 when Cornerstone was just about to launch their Canadian search engine advertising services.

Don tells me that, since then, the search business has been exploding. But they’re not done growing yet.

If you are looking for a large, reputable Canadian company to help you with search advertising or Search Engine Optimization, One Degree suggests you put Cornerstone on your (very) short-list.

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