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QotD – Is "Interesting" Interesting?

Today’s Question of the day is a cry for help from One Degree:

Is “Interesting” interesting?

We introduced the Interesting feature a few weeks ago and, while visits to the articles in the series so far have been respectable, I can’t say I’m satisfied with the results. My goal was to present interesting Canadian Internet firms in a simple and consistent way that didn’t take TOO much of my time to manage.
But I’m not sure we got it right and I’m asking your help in fixing this concept. “Take a look”: at our first batch of profiles and let us know what we can do to make it, uh, more interesting.
Add your comments below…