Press "Enter" to skip to content

QotD – Should One Degree Hit Hard?

Here is your “Question of the Day”: for September 13th:

Do you want One Degree to call companies out for online incompetence (as we did with Kraft earlier this week) or should we look for the good?

Let us know your thoughts in the comments. And feel free to call us incompetent if you like! 🙂


  1. Sulemaan
    Sulemaan September 13, 2006

    I don’t think it’s bad if you call out companies. Think of it as a free form of consulting. A public service if you will. When you highlighted you also made sure to note when they corrected the problem. I believe that is fair.
    I also think that it makes it known that even large scale companies make mistakes sometimes and it’s not only limited to the little guys out there.

  2. Jason Verwey
    Jason Verwey September 13, 2006

    Absolutely! You can learn just as much, if not more, from constructive criticism than thoughtful praise. The online model is still evolving and the industry as a whole will benefit from studying the good with the bad. In fact, I would invite all the One Degree readers/contributors to comment on our site: Where have we gone wrong?

  3. Michael
    Michael September 13, 2006

    I think it was the great modern philospher, 50 cent, who stated recently “All Publicity is Good Publicity, yo”. I’ll add to Mr. Cent’s profoundity that the worst sounding marketing efforts are the ones that make no sound at all. Assuming Kraft folks want us to come to their site and enjoy their brand experience then they should be ready for us to share our expectations, even the catty ones.

  4. Matt Williams
    Matt Williams September 13, 2006

    I enjoy both sides of the spectrum that One Degree provides. I think that you should continue to hit the goofs and the spot ons.

  5. Jyotika
    Jyotika September 14, 2006

    How else will those sites improve? Keep it balanced with both bad and good examples. We can learn from all of them. -Jyotika

  6. Tom
    Tom September 14, 2006

    I agree. Good and bad examples are helpful and realistic, why limit the spectrum?

Comments are closed.