Exclusive
A little bird let me know that Scotiabank has just launched a podcast for the bank called The Money Clip.
(As an aside, I’m wondering if, given Apple’s aggressive trademark sabre rattling we should call it an “audiocast” from here on out. Wait I know, how about “Zunecast”? 🙂
Scotiabank’s Michael Seaton tells me that they’ve submitted the feed iTunes but will likely not appear there for another day or two as it apparently takes them a while to approve things. Right now it is streaming and downloadable from the page.
The first series from The Money Clip is on Mutual Fund Investing, split into three segments for beginners, intermediates and advanced investors. Part one is available now. Part two goes up next week and the series continues. Michael believes this to be a first for a North American financial institution.
Here’s Michael’s overview of the service:
* This podcast represents a first in Canadian financial serivces, certainly it is among only a select few worldwide
* The goal is to extend the same neutral and helpful advice for Canadians as demonstrated in our newsletter, The Vault. (The Vault is an online guide to getting ahead financially, helping Canadians with insights and advice on money matters for six years via email – over 1,000,000 subscribers currently receive The Vault newsletter via email.)
* Podcasting is a big part of Scotiabank’s digital communications and marketing strategy as it will allow us to go deeper into financial matters, speaking with experts inside and outside Scotiabank
* We hope the self-select/on-demand nature will deliver our brand in a relevant and meaningful way for customers and non-customers interested in demystifying and growing their personal financial knowledge.
* Access is provided in three ways – iTunes, downloadable audio file or, via streaming audio on the site.
* A side goal of The Money Clip is to help overcome perceived technical barriers with the term “podcast”. We hope to demonstrate the power of informative audio in a highly accessible and exciting way. (Yes, we will try and make finance exciting!)
The site is still a little rough around the edges (no iTunes listing, feed called “XML” and not properly formatted, adding a www. in front of the URL breaks it, etc.) but overall kudos to Michael his team and “Twist Image”:http://www.twistimage.com/ who help them out with it.
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Thanks for the mention Ken. Yes, still a little rough around the edges, as this is a temporary home and I set a pretty aggressive deadline. So, we are still working on a few details. Being the overbearing client that I am, I was requesting changes up until the very last minute!
Everyone on the team at Scotiabank and Twist Image did a tremendous job putting this together. Thanks to all of you.
I’d be really intersted to know what One Degree readers think about The Money Clip podcast.
Michael,
Nice work, congratulations, and thanks for taking the leadership role on this.
I’ll be honest, I didn’t listen to the whole thing – I’ve been working with mutual fund co’s for 10+ years so I know the topic. I liked the production values and the way the content is presented. I did find it a tad long, but that’s likely because I know the subject matter.
We’re getting some of our brokerage clients on board to do their own podcasts. The challenge, as I’m sure you’re familiar, is getting ‘Legal’ to buy in.
I’ve cross-posted this to my blog – hope neither you nor Ken mind.
Thanks for the feedback and for cross-posting Luis.
The length of each segment will likely be a continual work in progress dependant on the topic. It’s a balance of relevant content and the conversational structure to the segment.
I never say never, but I hope we will keep The Money Clip to 10-15 mins per episode max.
I hope we will keep The Money Clip to 10-15 mins per episode max.
I was sure you’d be using Across The Sound and For Immediate Release as role models and say “we’ll try to keep it under an hour (or 90 minutes for FIR)”!
Congrats Michael! Just listened to your 1st session – I agree with Luis – great production value.
Tell Ian he sounds great as well – eloquent as usual.
Quick Update: I just found out that The Money Clip is the #1 ranked Business Podcast on iTunes.
Congrats Michael – Number 1 in just a few short weeks!
Great that it is #1, but just trying finding it at scotiabank.com. Type “podcast” into the search engine — nothing comes up. Type “vault” — just the vault page with copy — no link to the podcast. Scotia’s missing it. Might be working on iTunes where there is a dirth of podcast content in this category, but elsewhere I’d be surprised if someone can find it.
Thanks for letting us know. The quick answer is that there are technical reasons and multiple departments involved (yes, quite a corporate answer!) but we are working to fix.
Vault content and Money Clip content are “treated” differently in terms of how we post and refer to them, that is why we try to provide the URL for direct access in all our communications.
We realize it is not perfect, but are trying to resolve, so please bear with us on that front.
I guess there are always loose ends – to tie up so thanks for your feedback. If you have any examples of it being done 100% correctly I would love to know so we can compare notes.
Aside from the lack of search friendliness that you point out on our public site, I am interested to know if you found the podcast content itself of value? Or if you feel it would be of value to other Canadians – that is my greatest concern.
Again, the URL is http://www.themoneyclippodcast.com