Last week’s CMA 2006 Digital Marketing Conference was information-packed and very inspirational, and I’m not just saying that because I am a member of the Conference Committee!
While I learned a lot more than just seven things at the Conference (I took 15 pages of notes), there were a number of key points made by various speakers that really struck me:
- The Internet marketing talent shortage is now a reality the world over. Get used to it.
- The number one thing that is holding clients back from investing more in Internet marketing is lack of knowledge. As Steve Levy of Ipsos-Reid so succinctly put it, "clients need to be educated before they are sold."
- Marketing in the age of the Internet is all about conversations.
- It’s not about the Web page, it’s about the clicks.
- Podcasting is in its infancy like the Web was a decade ago. Now’s the time to get in.
- It’s not about people coming to the content, but content coming to the people.
- RSS readers will become the new portals.