When last I checked, video of all sessions have been posted, as well as available presentations.
Total number of attendees estimated 500+. I attended Day 1 in person and Day 2 by remote feed and Twitter.
Day 1 (Attended in person):
- Started with panel session Building Relationships with Word of Mouth and PR Practitioners While Maintaining Credibility with Your Audience. Keith McArthur moderated an animated panel of Anita Clarke, Eden Spodek, David Jones, and Matthew Stradiotto. Discussions on importance of defining objectives; challenges of blog traffic analysis; defining baseline and improvement rather than fixating on absolute numbers; return on campaign spend and challenges of measuring success.
- Followed with Sean Power's Stalking Your Audience for Fun & Profit – Monitoring Your Community & Competitors. Sean is co-author of the upcoming O'Reilly book "Complete Web Monitoring". After a bit of a wandering start to this presentation, Sean gave the audience very good questions to ask so that they can obtain useful numbers from a variety of web tools, not just a deluge of data. Looking forward to the book and seeing Sean when we're both speaking at eMetrics San Jose.