An earlier post on my MakeShift Mixes blog sited how great the Red Bull Music Academy was for all they offered not only in terms of on-site instruction and curriculum but online as well. After listening to a few podcasts though, I admit, I was slightly miffed to find out that musical examples given throughout the lecture series’ were edited out for "copyright reasons".
When will big (and small) music learn that we now live in a digital age? If someone wants to rip that song out of a lecture series by grabbing the video and taking out the audio, they will! Then again, is this perhaps one of the better ways to lure people back to your site? What do you think? Marketing touchdown or fumble?