No industry would be complete without its own award ceremony. Marketing is no different, and the results have been posted form the 2006 Digital Marketing Awards from Marketing Magazine.
Click to see a full list of all the winners.
Comments closedMonth: November 2006
I’ve always enjoyed working with, and learning from, direct marketers since there are so many parallels between their field and Internet marketing. And the more I think about it, the more convinced I am that all Direct Marketers should make search engine advertising a key part of their service offering.
I’m currently working on a presentation on search engine advertising that I am giving at the Canadian Marketing Association’s Direct Marketing Conference later this month. (It’s shaping up to be a lively day of learning and discussion; check it out.) What keeps resonating with me is the fact that Direct Marketers are so well suited to become masters of this relatively new discipline. My concern, however, is that many of them may not realize this.
Just consider what your average Direct Marketer brings to the search engine advertising table:
4 CommentsIn our industry, we’re accustomed to seeing offline media spawn online. Print magazines produce magazine sites. Banners complement existing TV campaigns. We’ve finally come to a point where the Internet is viewed as its own medium…
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