Year: 2006

Dr. Madsen recently joined “Yahoo! Canada”:http://www.yahoo.ca/ as head of marketing programs, to accelerate Yahoo!’s growing momentum in the Canadian market. He previously headed product marketing for Yahoo! Marketing Services, as well as product management for the company’s industry-leading advertising delivery system. In his previous position, Madsen drove Yahoo!’s innovations in advanced ad targeting, analytics, rich media ad formats, and promotions services for advertisers.
Originally a social scientist, Madsen received his doctorate from Harvard University and subsequently lectured there before beginning his marketing career with J. Walter Thompson, the advertising agency.
*One Degree: Yahoo! Canada has gone through several different phases since it was launched. Is there a renewed emphasis on serving the Canadian market at Yahoo?*
According to ComScore, three out of four Canadians online each month use Yahoo!, so Canada has long been a big and important market for us. But over the years, we have taken varying approaches to how we manage and develop our business. The approach we’ve been taking in recent years puts a strong team in charge here and keeps it well integrated with functional teams back at our headquarters.
*One Degree: You’ve just recently moved to Toronto from Yahoo’s head office in Sunnyvale California. What are your early impressions of the differences between the Internet industry here and in the valley?*