It’s time to pay tribute to a powerful yet simple Internet marketing tactic that is often overlooked in favour of more “cool” options.
I am referring to the ‘lowly’ email signature file.
A signature (or SIG) file is a brief chunk of copy that is automatically appended to the footer of your outgoing email messages. Most email programs allow you to set this up in advance, and some allow you to easily choose and rotate between different SIG files.
If you work for yourself or a company, I strongly recommend that you – at the very least – include your name, title, company name, and contact info in your SIG file. (For those of you who are rolling your eyes at this ‘obvious’ suggestion, you’d be amazed how many people forget to include their phone number. Monitor your inbound email during the course of the next few days and you’ll see what I mean.) Even if you don’t have a Website, make sure that your email address is included as a clickable link.
Year: 2006
Back in August, Toronto hosted the XVI International AIDS Conference and local agency “Cundari”:http://www.cundari.com/ was selected to create the video that opened the conference.
They’ve now put it up on YouTube and I wanted to share this great work with all of you:
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Have you heard? TheInfluencers.ca has arrived.
“Agent Wildfire”:http://www.agentwildfire.com/, lead by Sean Moffitt, has launched “TheInfluencers.ca”:http://www.theinfluencers.ca/ – Canada’s first (and only) WOM network. The goal? To tap into interesting products and ideas across Canada. A way to get a heads up on what will be the next big thing. TheInfluencers.ca is “the online hub that provides member Influencers access to insider content and exclusive opportunities, helping you stay up to speed with word of mouth discoveries well before the mainstream.” It reminds me a bit of a “mashup”:http://en.wikipedia.org/wiki/Mashup_(web_application_hybrid) between “Sweetspot.ca”:http://sweetspot.ca/, “Hotspex”:http://www.hotspex.com/ and “IpsosReid”:http://www.ipsos.ca/ with a little “MySpace”:http://www.myspace.com/ thrown in for good measure.
My question… is this for consumers, or is it *really* for marketers?
Here are the basics: You self-identify as an influencer, someone who sets trends for your social group or is the expert on all things SLORG (where “slorg” can be fashion, food, tech or travel, or one of 14 other topics). The only current restriction is that to be an influencer you must be over 14. Now for some specifics promotions, like the Global Influencers Club (sneak previews of two of Global’s fall lineup: Shark and Brothers & Sisters), you might have to meet certain geographical or age requirements.
What do influencers get out of it? A little prestige. A chance at some sneak peeks. A chance to be heard.
What do marketers get out of it? Well, marketers have the potential to get way more out of this than consumers.