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Month: May 2007

The CMA National Convention: Networking in Ottawa

Published May 9, 2007

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Next week The CMA’s National Convention & Trade Show will be taking place in Ottawa. Spanning three days, the event is laden with insightful marketing gurus, throughout the well laid out agenda.

The CMA describes the event as one which “will provide you with the knowledge, leading edge solutions, and competitive advantage you need to take your business to the next level of success.” Also noted as a great networking and business generating venue, the event would not be complete without a great speaker lineup.

The three-day event will divide itself between Intensive and Concurrent sessions, as well as a variety of keynotes and plenty of networking time. Take a look at the program timetable to see the daily setup of the event, and then visit the registration page.

I will be attending the conference as well, so feel free to introduce yourself and say hello!

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The iTunes Advertising Enigma

Published May 9, 2007

There’s no question in my mind that Apple has done more to advance the medium of podcasting than any other company. For that, I will always be grateful.

Nevertheless, I am still shaking my head in bewilderment about one thing I recently learned related to Apple and podcasts: nobody can buy advertising to promote their podcast on iTunes.

Sure, when you go to the iTunes podcast directory there are all sorts of banners and buttons promoting the virtues of various podcasts. I, like many people, had assumed that the producers of those podcasters had paid to have their podcasts promoted in this way. After all, this type of advertising model exists on a number of other podcast directories, and it’s something many of us are familiar and comfortable with.

But get this: I assumed wrong. (Yeah, yeah, I know the old saying about making assumptions…)

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