Today in Calgary, I attended an event entitled “Corporate Reputation Management in a Web 2.0 World”. One of the speakers was Brendan Hodgson, VP Digital from Hill & Knowlton. Brendan spoke with me after the event to elaborate on a point he made during his talk …
[If you’re reading this in the feed, you might have to click to see the video.]
Side note: check out this cool new video toy. It’s called Viddler. You can leave a comment or a tag DURING the playback of the video. Very cool.
Month: September 2007
Every industry produces an environmental footprint and the industry of marketing is certainly no exception. I was recently thrown into thinking about how to take accountability for our marketing footprint when I was confronted with a marketing tactic that I found particularly objectionable. The culprit was newly revamped marketing company, CanPages.
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