November’s dinner – scheduled for Wednesday November 14th at Brassaii (dinner is $40/pp, taxes & gratuity included) – is almost upon us and Kate Trgovac of Reinvent! Communications will be…
Comments closedMonth: November 2007
CaseCamp 6 is here — this time with a Facebook Experiment!
OneDegree readers are cordially invited to CaseCamp Toronto 6 on November 20 at the Century Room on King Street. Register in advance on the CaseCamp 6 wiki, Facebook page, or just show up. As always, the event is free.
The programme is looking hot! Three of the four confirmed 15-minute case-studies include:
- Globeandmail.com – Engaging the Community: Comments and Beyond, by Angus Frame, Editor of Globeandmail.com
- Mobile Marketing for Levis @ Virgin Fest Toronto, by Brady Murphy, Managing Partner at Vortex Mobile
- Treehugger.com – Growing a global online community, by Lloyd Alter, Treehugger.com
In the lounge, Media Lab Toronto will be hosting an interactive mobile experience while Andrew Mcconnachie will be providing aural pleasure from the DJ booth.
The CaseCamp Facebook Experiment
Last week’s Facebook announcement of “Pages” and “Social Ads” was hotly debated across the Web. There’s no doubt that finding a sustainable balance between the needs of community and of marketers is the most significant challenge facing communications today.
CaseCamp is a place for experimentation – so we’ve created a Facebook profile for CaseCamp 6 where we’ll be running social ads all this week, and we’re going to encourage debate at CaseCamp on what worked and what didn’t.
Become a Fan of CaseCamp if you’d like to participate and have the ads present in your own social graph to get a first hand sense of how your audiences are going to feel when you ask them to become fans of your brand.
See you November 20th! And feel free to get in touch by email or phone (416.566.2322) if you’d like to chat.
Comments closedMark’s was one of the talks I was most looking forward to at the DMC. I’ve followed his work at Creative Good for quite a while. I was disappointed, overall, in his talk because it really seemed like a LONG promo for his book, Bit Literacy. What would have been really great is if his book was handed out at the DMC; then I wouldn’t have minded the “read my book to understand what I’m talking about” nature of his talk as much.
As it was, if you had never heard of Mark and didn’t know he was using a special tool (GooToDo, see below) to de-clutter his inbox, I would imagine you were a little frustrated. The lead-up to the talk promised a lot and then ultimately delivered, in my opinion, little.
However, I AM going to get the book .. because Mark is quite smart and quite passionate about the info clutter topic. I’ve read a free guide on managing your email (PDF) that he wrote a couple of years ago. And I’ve enjoyed his Uncle Mark’s Gift Guide and Almanac where he really applies his understanding of technology and usability to the practical arena of gift giving.
We interviewed Mark after his talk and asked him what the one thing you can do to get out from information overload … clean up your inbox!! You can play the video that Alexa shot (you may have to click through) if you want to hear him say it 🙂
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