I had some great conversations during the holidays with potential advertisers for One Degree. We talked about doing something different than the typical display ad – by bringing value to the community as well as legitimately promoting their products/services.
New for 2008, PromoPosts offer you an opportunity to reach your
audience with value-added content that is tied directly to your product
or service. PromoPosts are One Degree posts that are authored by an
advertiser and edited by us to ensure that they bring value to our
audience. PromoPosts are labeled as "paid" posts. Advertisers are
limited to one PromoPost a week. No more than a total of three
PromoPosts from different advertisers will be posted in a single week.
We encourage advertisers who use PromoPosts to a) develop a unique
offer for One Degree readers and b) create a unique landing page for
the call to action in your PromoPost.
It’s a fine line to walk – this advertising one. We don’t want to piss off you, our readers, yet we’d like to pay the bills. So we’ve tried to balance those two imperatives.
We hope you like the PromoPosts as much as we do. We look forward to hearing your feedback!