At the recent CMA From Mass to Grass conference, Tricia Mumby from Mabel’s Labels gave a great case study on the power of "Word of Mom" marketing. Here, she spends…
1 CommentMonth: June 2008
What’s the easiest way to capture more visitors? If you’re smart, you’ll know that "dumbing down" is a simple solution. Why? Because the average adult reads at an eighth-grade level…
Comments closedDouglas Rushkoff spoke as the closing keynote for the CMA’s Word of Mouth Conference. His message: brand mythologies are an artifact from the era of broadcast media. Time to move…
2 Comments