The study delivers numbers that reveal how Canadians use search, how they feel about advertiser transparency and what they’re likely to click on in the search results.
In reading through the full press release, I found the wording about Canadians’ reactions to "paid search
advertisements" confusing. Apparently, 62% of them "very
skeptical" of paid advertisements in their search results. But 44% of
them are clicking on the ads. Are they skeptical? Are they
clicking? Are they clicking in a skeptical manner? If you have any
insights, please feel free to share them in the comments.
This quote, however, came through loud and clear:
"Three-quarters of online Canadians indicate they can usually find what
they are looking for on the first page of search results." [emphasis added]
That’s right – 75% of online Canadians are finding what they need on the first page of their search. This means that optimizing your site for search is more important than ever. You can’t afford to be on page three!
- Basic SEO linking (that you’re probably not doing)
- SEO Myths with WestJet’s Lyndsay Walker – 5 Question Interview
- Link Building with Debra Mastaler – 5 Question Interview