By Angela Kryhul The Interactive Advertising Bureau of Canada kicked off its annual MIXX Canada conference series in Toronto on Sept. 29. …
Monthly Archives
September 2008
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Measurement
Wendy Robertson on Marketing Performance Management at MIXX Canada 2008
by One Degreeby One Degree 0 minutes readBy Angela Kryhul Wendy Robertson is the founder of Kneebone Inc., a firm that provides marketing performance measurement and forecasting. I sat …
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Social Media
Natalie Johnson on Social Media at General Motors at MIXX Canada 2008 in Toronto
by One Degreeby One Degree 0 minutes readBy Angela Kryhul Natalie Johnson is the Manager of Social Media for General Motors Global Technology Group. I sat down with her …