One of my favorite happenings of 2008 was the spectrum sale that ended in July. Having Globalive, Shaw, Quebecor, Data & Auto-Visual Enterprises (DAVE) and Bragg Communications join the consumer mobile market should bring lower prices, better service and more choice for consumers in 2009 and 2010.
More competition also means penetration of mobile in Canada should accelerate and reach nearly 100% within 3 years – which is great news for marketers looking for this channel to hit critical mass across all demographics.
Phil blogs at Burning the Bacon. His most popular post this year was Time to Decode the Mobile QR-code. We hear all the Whos down in Whoville love that QR-code!