Rachel Brethauer read Relevance over a long span of time, making her all the more appreciative of the taut writing and the easy-to-follow thread of author's argument.
Here's an excerpt from her review:
And what is Tim Manners offering up in Relevance? Using bite-sized case
studies of well-known brands (think Starbucks, Disney, Wal-Mart and
Toyota, just for starters), the book is split into three parts:
Relevant Problems, Relevant Solutions, and Relevant Outcomes. Manners
discusses what he believes to be the most important aspect of marketing
– relevance. And in a tautly written 256 pages, he does a masterful
job.
Continue reading Rachel's review…
More information
- Author Site:
- Penguin Group (Canada) | Chapters.ca | Amazon.com
- ISBN-10: 1591842204
- ISBN-13: 978-1591842200