Category: Book Reviews

Lally Rementilla warns that Vulcans, Earthlings and Marketing ROI is not exactly beginner friendly, but recommends it to already savvy marketing folks who could use a bit more information on how to bridge communication between the accountants and the creatives. Here's an excerpt from her…

We gave out a lot of copies of Stick to Drawing Comics, Monkey Brain! by Scott Adams during the Mini Book Expo: Business Edition. And now we're getting a lot of excellent, thoughtful reviews! To avoid clogging your inbox or RSS readers with multiple reviews…

Rachel Brethauer read Relevance over a long span of time, making her all the more appreciative of the taut writing and the easy-to-follow thread of author's argument. Here's an excerpt from her review: And what is Tim Manners offering up in Relevance? Using bite-sized case…