By Jesse Hopps The Art of Negotiating “When selling you never get what you deserve, you get what you negotiate for.” Definition: Negotiation is a mutual exchange of concessions, which…
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By Peter Mosley Lately I have ranted about the lack of brilliance in advertising and the seeming pablum we must endure. I am eating my words. This NIKE spot leaves…
10 CommentsBy Peter Mosley Over the years I have given lectures in different areas … email marketing, presentation skills, creative development and one of my favorite topics …user experience. While I…
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