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Month: July 2010

“The cheapness of man is every day's tragedy”

Published July 30, 2010

By Peter Mosley

That title is from a quote from Emerson …

I was checking Tweets and saw Dave Fleet (@davefleet) quipped that Apple had shipped 3 iPhones to Canada… thanks Steve! Very funny, made me think …

Over the years in dealing with numerous companies, one of the better quips I heard from a client was that their American parent company viewed Canada like a bad version of Ohio, but cheap!

On top of that, the other day in the car, the radio reported on a new research study that stated Canadians view price as the #1 factor over customer service when buying a product, and CS lagged well-behind in second place. Duh! Who didn’t know that? What, are ya new?

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Is Facebook Search a Google Killer?

Published July 26, 2010

By Peter Mosley

Here is an interesting guest post from David Benoliel

Facebook_kills_google_with_search More and more websites are starting to implement the “like” functionality that Facebook released earlier this year, but what does this really mean to you as an organization? We don’t need to worry about Google going out of business any time soon, but what does this mean to the business of Search Engines? And more importantly the investments that companies make in marketing through them.

In April of this year Facebook launched the Open Graph protocol which allows a standard web site to place a “like” or “recommend” button below a content posting.

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How To Spice Up Your Marketing

Published July 21, 2010

By David Stubbs

Over the last few weeks I’ve received a lot of feedback on our companies move to an Adaptive Marketing approach. One of the recurring questions has been around how it works. As one of our LinkedIn forum members said, “If no one is currently doing this, how can an agency possibly integrate the process and make it work?” Great question and one that’s been on our minds a lot lately, too.

As luck would have it, a campaign recently exploded online that I believe illustrates the adaptive approach to marketing. I’m talking about the Old Spice Guy work done by Wieden & Kennedy. It began as a great Super Bowl TV spot but what happened afterward – and they way they worked with their client – is what I find most compelling.

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