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Month: September 2010

Blended Search & Reputation Management

You might have noticed that search results have evolved. Between Google (and Bing and the other guys) now feature a variety of results, such as news, tweets, images, and video all in the same results. These are known “blended” or “universal” search results. But did you know that you can leverage these search results to help manage your online reputation? Just think about it:

  • more than 60% of users click within the first page of search results
  • and about 70% of those don't got past the first 5 search results

So by optimizing your brand for all these different kinds of media, you can (1) capture more real-estate on the first page of search results, and (2) make your own results more appealing than those of your competitors.

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Catfish – the movie

Guest post by Leslie Hartsman

There is a great movie coming to Toronto after film fest.  It has already gotten a lot of underground attention, and today we launched a FREE SCREENING contest for TORONTO residents.
 
Catfish-movie-photo Please see the contest

Catfish is a film that has the Internet ablaze with chatter regarding the “realness” of its storyline and outcome.  While many are discussing whether or not the film is a trumped up story of an Internet romance allegedly gone wrong, others are staying away from such discourse as it has the potential to spoil the outcome.  Regardless of one’s stance, Catfish is generating quite the buzz as bloggers, reviewers and cinemaphiles converse about the film and the potential perils of social networking.  Such is life in the Internet age, where we are rarely disconnected to the global village and always looking for new ways to interact with friends, family and foes.

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