Strategy to gain attention and communicate more effectively with your target audience
How many of us receive dozens of emails on a daily basis and don’t have the time to keep up? For most of your consumers, this is the case. So how can you create content that will get read and not trashed? Consumers are looking for content that somehow creates value for them. They can see through a promotional email and the chances are, they will probably delete it.
If you’re looking to engage your customers electronically then you’ll have to learn how to get their attention by creating valuable content in the form of an electronic newsletter – an “E-Newsletter”. This will help you get attention, engage consumers and prospects and create awareness for your business or brand by simple ‘getting read’. When done properly, E-Newsletters are a great way to build loyalty. They are a must-have communication tool for anyone who has a story to tell and diverse content to share.
*Please note: Participants are encouraged to bring a copy of a current newsletter or a draft for discussion/constructive critique.
Location: In Toronto at Wunderman 60 Bloor Street West, Suite 800 Toronto, Ontario M4W 3B8, Canada
Date: April 4, 2013
Start Time:9:00 am
End Time:12:00 pm
Price: C$325.00 + 13% HST
