Press "Enter" to skip to content

Month: May 2015

4 Questions Experts Can Answer Without Thinking

Published May 5, 2015

by Scott James, Greenleaf Book Group

This spring, I spent a lot of time at happy hours during SXSW Interactive, and while the venues changed, many things stayed the same: Smart people wearing clunky lanyards, sipping free drinks and talking about the future. The energy was electric, and everyone was there to learn, meet interesting people, and grow.

I got to talk to a lot of established experts as well as a lot of people building a platform and reputation around their expertise. In many ways, my SXSW conversations weren’t all that different from the conversations I have everyday with authors about brand strategy around their books.

Continue reading4 Questions Experts Can Answer Without Thinking
Leave a Comment

79% of startups at Collision conference may be using a “risky” domain name according to Name Ninja.

Published May 2, 2015

(ED. One thing I have learned over the many years I have been in this industry, just like the old E. F Hutton ad … when Bill Sweetman talks … I listen. Simply, he has never steered me wrong.)

Startups without the optimal domain name face an uphill marketing battle. Choosing a hard-to-spell name that fails the “Radio Test” is the number one problem, followed by not having the exact match

Seventy-nine percent of the startups participating in the Collision startup conference in Las Vegas on May 5-6, 2015 may not be using the optimal domain name to market their business, according to domain name consulting firm Name Ninja.

More than two-thirds (68%) of the startup domains failed the Radio Test, meaning the names are not spelled the way they sound. Other startup domain problems include not having the exact match .com domain or having a .com domain that appends other words to the startup name.

Continue reading79% of startups at Collision conference may be using a “risky” domain name according to Name Ninja.
Leave a Comment