Told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, Rae Hoffman and Barry Schwartz, and narrated, produced and directed by John Lincoln, CEO of Ignite Visibility, the movie covers the early days of SEO when people were “spammin and jamming,” affiliates vs. main stream, black hat vs. white hat, the unique and often rocky stories of the industry’s pioneers, how Matt Cutts changed the industry, the history of Google updates and even has commentary on the future of SEO from the industry’s top minds.
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