Month: February 2019

Marketing And The Fallacy Of Short-Term Selling Most marketers assume that, if you look after the short-term, the long-term will look after itself. But this is dangerously wrong. The key…

Google Translate’s Emotional Super Bowl Ad Focuses on the Unifying Power of Language The first of two Super Bowl spots from Google focused not on a phone or another new…

Privacy gap for Canadian political parties; Ottawa unveils election cyber security strategy With the country nine months away from a federal election, the privacy structure around Canadian political parties and…