The perils and power of influencer marketing
When footballer Cristiano Ronaldo removed two Coke bottles that were placed in front of him at a Uefa Euro 2020 press conference last week, the video went viral. Days later it was reported that Ronaldo’s disdainful treatment of Coke had caused multinational beverage corporation Coca-Cola to lose $4bn on its share price. Ronaldo has 300-million social media followers, and his gesture signifies the immense power that influencers can exert over brands, with material effect.
BUSINESS LIVE
29% of Canadians broke COVID-19 restrictions, and many felt justified doing so: survey
Almost 30 per cent of respondents in a newly released Canada-wide survey admitted to breaking COVID-19 rules — and many felt justified doing so. The survey by the Canadian Hub for Applied and Social Research at the University of Saskatchewan was done between June 1 and June 14. It asked 1,000 people about how closely they stuck to public health orders and where they were getting their information about the pandemic.
GLOBAL
Minister Champagne marks the launch of the Canadian Data Governance Standardization Collaborative Roadmap
Digital technology is changing our economy and our society—the way we work, access information and connect with each other—and the COVID-19 pandemic has only accelerated these trends. To build a safer and more secure digital infrastructure, the Government of Canada is committed to developing and promoting standards to address how data is structured, governed and secured.
CISION
14 companies hiring for more than 100 jobs in Toronto in July
Looking for new career opportunities in July? The job market continues to be unpredictable, but there are companies in Toronto that are actively looking to hire for many positions that offer plenty of work perks.
DAILY HIVE
