Less than two-thirds of Canadians trust ads: Study
When it comes to advertising, Canadians are among the least trusting in the world, with just 59% saying they trust the ads they see. That is among the findings from Nielsen’s annual Trust in Advertising study, which surveyed 40,000 people about advertising in North America, EMEA, Asia Pacific, and Latin America.
THE MESSAGE
This Is the Future of Digital Ads. Is Your Marketing Strategy Ready?
There are massive changes on the horizon for marketing agencies, specifically with respect to digital advertising. Due to the pandemic, streaming media advertising such as connected TV (CTV) has become significantly more popular than more traditional forms.
ENTREPRENEUR
Canadian nonprofits are investing in digital transformation to drive efficiency and growth, Sage study finds
Sage (FTSE: SGE), the leader in accounting, financial, HR and payroll technology for small and mid-sized businesses, today released a new study on the Canadian nonprofit sector, Grow Together: How digital transformation empowers Canadian nonprofit organizations to embrace change. The study found that nonprofits have seized the opportunity during the pandemic to rethink and change the way they operate to gain efficiencies and better serve their communities, despite the difficulties caused by COVID-19.
FINANCIAL POST
As employees return to the office, the much-hyped hybrid model faces acid test: Does it work?
As former office dwellers make a return to their workplaces, employers and workers are having to navigate exactly what the new normal of work is going to look like.
CBC
