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One Degree Friday April 29 2022

Google stock ‘is really, really cheap,’ analyst says

MoffettNathanson Senior Research Analyst Michael Nathanson joins Yahoo Finance Live to discuss quarterly earnings report data for Google parent company Alphabet and the outlook for ad revenue growth as advertisers look to YouTube rival TikTok.

YAJOO FINANCE

Video Marketing SEO: 11 Ways to Optimize Your Video

SEO is quickly becoming the cool kid in the digital marketing block. Optimizing SEO now falls on the top of every online marketer’s list. However, as familiar as you may be with a solid SEO marketing campaign, you may be neglecting one critical element – online video marketing.

NEAL SCHAFFER

Heritage Minister Pablo Rodriguez reacts to Facebook ‘threat’ over online news bill

Heritage Minister Pablo Rodriguez is hitting back at Meta, which owns Facebook, after the company did not rule out banning Canadians from viewing and sharing news on the social network.

CTV

Social media as a service differentiator: How to win

Customer service today is a public affair. Poor service is no longer resolved in private through traditional call centers and email channels but laid bare on social media with far-reaching reputational consequences—and opportunities—for companies.

MCKINSEY

ACTRA and ACA tentatively reach a new commercial agreement

The Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) has reached a new National Commercial Agreement (NCA) with the Association of Canadian Advertisers (ACA), while the Institute of Canadian Agencies (ICA) will no longer be a co-administrator.

STRATEGY ONLINE

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