With virtual real estate sales topping $500 million in 2021 alone and being expected to more than double in 2022, it’s clear that things are heating up in the metaverse, and marketers, investors and celebrities alike are starting to take notice.
Canadian Credit Card Market Report 2022: Focus on Emerging Credit Products, Payment Strategies and Buy-Now Pay-Later Offerings of the Big Five Banks – ResearchAndMarkets.com
The characteristics of the Canadian payments industry are determined by more than the competition among credit card and debit card issuers, the financial institutions and retailers, and consumer demographics. Payment trends also reflect consumer demands for transformative digital purchasing experiences and real-time payments, as well as the shifting pressures on card reward programs as consumers dialed down their in-store shopping and travel behaviors because of COVID-19.
To prevent this tipping point turning into a dangerous cliff edge, CIOs and their C-suite peers must continue to deliver digital transformation that allows the business to thrive and grow – and that means focusing on establishing the right cultures, processes and platforms to deliver long-term value.