2022 Brand of the Year: Mastermind Toys ups its game
While some brands white-knuckled their way through the pandemic, Mastermind Toys saw every new challenge as an opportunity for success and reinvention.
STRATEGY
The 13 Influencer Marketing Trends You Need to Know in 2023
I’ve talked a lot about influencer marketing over the past several years. In my book, “The Age of Influence,” I discussed the reasons why influencer marketing has become an increasingly important way to reach potential customers. And at the same time, certain types of influencer marketing can help your business with PR and even employee recruitment.
NEAL SCHAFFER
Federal government advised to pause Twitter ads after mass layoffs at company
A media and marketing agency that is responsible for buying and planning much of the government’s advertising has advised federal departments to pause activity on Twitter, citing mass layoffs at the company.
CBC
Making digital technologies more accessible to Canadians with disabilities
All Canadians deserve the opportunity to find good jobs, contribute to their community and build a better life for themselves and their family. Yet even today, many Canadians with disabilities still face barriers to fully participating in the digital economy. That’s why the Government of Canada continues to push the envelope to find new and innovative ways of helping remove barriers to accessibility and inclusion.
CISION
