Strategic Thinking Is Convergent And Divergent
Can you be both logical and creative when looking at how to solve a problem? I think yes. In fact, I say it is critical to the role of a strategist in a marketing agency.
Strategy can be defined as an interactive and fluid approach between divergent and convergent thinking, containing both critical and creative elements. But what does this mean, and how can this change the outcome of a brief?
BRANDING STRATEGY INSIDER
‘People don’t like the way they look on Zoom’: Plastic surgery ‘lift’ during COVID-19 pandemic
Plastic surgeons in Metro Vancouver are seeing a swell of new and repeat clients during the COVID-19 pandemic, and the increased demand may be partially due to people scrutinizing their appearances while spending hours on video conferences.
GLOBAL
Top 100 Tech Trends in February
The February 2021 tech trends highlight recent innovations across mobile products, gadgets, computers, and robotics—with everything from low-tech solutions that aim to help curb screen time, to devices that boast advanced artificial intelligence features.
TRENDHUNTER
Tam takes aim at COVID-19 ‘infodemic,’ urges vigilance over misleading online content
Canada’s chief public health officer, Dr. Theresa Tam, on Sunday warned Canadians to maintain vigilance about the pandemic information they consume online as misleading content widens its reach.
CBC
