The Surprising Benefits of Employees on Social Media … and Dos and Don’ts for Brands
Last year Apple attracted unwanted publicity when one of its employees shared security tips with a fellow TikToker who’d lost her iPhone. Interestingly, the employee hadn’t even actually breached her employer’s internal social media policy because Apple—at the time at least—did not specifically bar employees from posting about its technology.
MARKETING NEWS CANADA
Supporting Research and Development for Technology Enhancements
In keeping with the Provincial Government’s commitment to accelerate innovation and build a healthy province, the Honourable Andrew Parsons, Minister of Industry, Energy and Technology today announced $149,000 in funding support through the Innovation and Business Investment Corporation to PragmaClin Research Inc. to further their work on Parkinson’s disease.
GOVERNMENT OF NEWFOUNDLAND
MPs summon Google CEO to Ottawa for blocking news access for some Canadians
The CEO and other top executives of Google are being summoned to appear before a parliamentary committee after the company decided to temporarily block some Canadians from accessing news through its search engine.
CP 24
How Tough Love helps brands find their guiding star
Their new consultancy, which launched this week with a focus on strategy, has been created to address what the trio saw as a “gap” in expertise during their collective decade of experience as freelance consultants in the space. All three come from agency backgrounds, meeting at Mosaic in the early 2010s, with Fisher also having brand-side experience with Canada Goose. Because of that, they feel well-positioned to understand the complexities of the strategic craft – and also why it is often unsung or, at least, underappreciated.
STRATEGY ONLINE
