Some Apple employees skeptical of AR/VR headset launch: ‘a solution in search of a problem’
In a report today from the New York Times, anonymous employees at Apple express their skepticism about the upcoming AR/VR headset, expected to be officially announced to the world at WWDC in June.
9 TO 5 MAC
A closer look at insurance markets
What’s going on with insurance markets? Why are policies so expensive and riddled with exemptions? Why do insurance companies have a bad rap when it comes to making claims? These are frustrating questions because the principle behind insurance is straightforward and the benefits are obvious: occasionally in life, something unlikely but potentially ruinous occurs. Because no one can be expected to live life to its fullest and remain prepared for every possible eventuality, insurance policies spread the risk around a large group of people.
STRATEGY BUSINESS
What is SEO Marketing? 9 Tips to Make It Work For Your Company
SEO marketing, short for Search Engine Optimization, is the process of improving your website’s visibility for major search engines like Google.
It is one of the oldest ways of digital marketing that spawned as a natural result of companies like Yahoo and Google.
NEAL SCHAFFER
ChatGPT started a new kind of AI race — and made text boxes cool again
It’s pretty obvious that nobody saw ChatGPT coming. Not even OpenAI. Before it became by some measures the fastest growing consumer app in history, before it turned the phrase “generative pre-trained transformers” into common vernacular, before every company you can think of was racing to adopt its underlying model, ChatGPT launched in November as a “research preview.”
THE VERGE
How do you create and manage SEM and SEO campaigns across different platforms and channels?
If you want to increase your online visibility and reach more potential customers, you need to understand the difference between SEM and SEO, and how to use them effectively. SEM stands for search engine marketing, and SEO stands for search engine optimization. Both are strategies to improve your ranking and traffic on search engines, but they have different goals, methods, and costs. In this article, we will explain the basics of SEM and SEO, and how to plan, execute, and measure your campaigns across different platforms and channels.
