Lynda Kuhn will detail Maple Leaf Foods' decisive action plan in managing communications to address the Listeria outbreak in 2008. This webinar is targeted at corporate communicators and will focus on the internal leadership aspect of a communication team. Lynda will share what guided Maple Leaf Food's response to the Listeria outbreak, including entrenched corporate values. Areas to be covered include accepting responsibility and being accountable, focusing on facts and public education, and clear and candid communication.Maple Leaf Foods Inc. is a leading food processing company, headquartered in Toronto, Canada. The company employs approximately 24,000 people at its operations across Canada and in the United States, United Kingdom and Asia. It had sales of $5.2 billion in 2008 – based on recently released end of year results.
The webinar, which will be a maximum of 90 minutes, includes a brief update by Dr. Terry Flynn APR, FCPRS, regarding Leger Marketing/DeGroote School of Management study results to date on public perceptions of the company following its actions, as well as answers to questions requested via the CPRS LinkedIn Group members.
Webinar: Leadership in Difficult Times – The Listeriosis Outbreak
Presenter: Lynda Kuhn, Senior Vice-President, Communications and Consumer Affairs, Maple Leaf Foods
Date: Thursday, May 21, 2009 at 1 p.m. ET
Cost: Member $65 + GST / Non-Member $85 + GST
For more details and to register for the webinar, visit the CPRS website!
