Guide To The Digital Marketing Conference

The “Digital Marketing Conference”:http://www.the-cma.org/events/digital.cfm is coming up on Thursday and we’re getting pretty pumped up about it. On stage or in the crowds expect to see One Degree Contributors “Ken Schafer”:http://www.onedegree.ca/contributors/ken_schafer, “Bill Sweetman”:http://www.onedegree.ca/contributors/bill_sweetman, and “June Macdonald”:http://www.onedegree.ca/contributors/june_macdonald, Guest Contributor and regular commenter “Mitch Joel”:http://www.twistimage.com/blog/, and past “Five Questions”:http://www.onedegree.ca/category/five-questions interviewees “Jay Aber”:http://www.onedegree.ca/2005/07/13/five-questions-for-jay-aber-president-247-canada, “Michael Seaton”:http://www.onedegree.ca/2005/06/16/five-questions-for-michael-seaton-scotiabank, and Conference co-chair “Michael LeBlanc”:http://www.onedegree.ca/2005/06/09/five-questions-for-michael-leblanc-canwest-interactive.
If you’re attending, please let us know by adding a comment below. And while you’re at it, let us know which session you are most looking forward to. If you haven’t yet registered, you might “want to register now.”:https://www.the-cma.org/events/digitaldetails.cfm
Here’s a quick rundown of what we’ll be seeing:

* 8:30 – *”The New Creative”* (Miles Nadal – MDC Partners)
* 9:30 – *”State of the Canadian Nation and Online Marketing in Canada”* (Brent Lowe-Bernie – ComScore Media Metrix)
* 10:00 – *”A Persuasion Architect Questions Conventional Wisdom”* (Bryan Eisenberg – Future Now)
* 10:30 – Refreshment Break
* 10:45 – *”Search Marketing in Canada”* (Wendy Muller – Google, Owen Sagness – MSN, Paul Jeszenszky – The Shopping Channel, Linda Burlison – Search Consultant)
* 10:45 – *”E-mail Marketing”* (Jay Aber – 24/7, Rene Godbout – Aeroplan, Ian Giles – ThinData)
* 11:30 – *”Online Media”* (Gary Stein – Jupiter Research)
* 11:30 – *”Blogs – Getting Beyond The Hype”* (Mitch Joel – Twist Image, Paul Wells – National Post/Macleans)
* 12:15 – Lunch
* 1:00 – *”Tim Doyle In Conversation with Daniel Pink”*
* 2:00 – *”Wireless 101″* (Andy Nulman – Airborne Entertainment)
* 2:45 – *”Beyond The Click”* – (Gay Warren Gaddis – T3, Tara O’Doherty – Cossette, Ken Schafer – Schafer Group/One Degree, Michael Seaton – Scotiabank)
* 3:50 – Refreshment Break
* 4:00 – *Digital Roundtables*
** CRM – Building One-to-One Relationships with Customers
** Conversion & Measurement
** Search Engine Optimization
** Usability
** Wireless Marketing
** E-commerce
** E-mail Deliverability
** Blogs
** E-mail Newsletters
** Paid Search Advertising
** Affiliate Programs
** Surviving the Talent Wars
** Online Contests – Cutting through the clutter
* 5:00 – Closing Remarks (Ted Starkman – The Shopping Channel, Michael LeBlanc – CanWest Interactive)
* 5:15 – Scotiabank *Networking Reception* at Steam Whistle Brewery
You can find details on all these sessions at the “Digital Marketing Conference web site.”:http://www.the-cma.org/events/digital.cfm
If you’re attending, please let us know by adding a comment below. And while you’re at it, let us know which session you are most looking forward to. If you haven’t yet registered, you might “want to register now.”:https://www.the-cma.org/events/digitaldetails.cfm
And make sure you tell *everyone* you bump into about One Degree. One Degree has a posse!