Emmys: A Snapshot Look Inside NBC’s Digital Strategy
Each year, NBC grows and highlights their digital and mobile strategies. After investing in Snapchat in 2015 to work with the social media networking platform for the Saturday Night Live 40th Anniversal Special. Last year, The Voice on Snapchat was nominated for Creative Achievement in Interactive Media within an Unscripted Program.
As their digital strategy expands, so has their interactive experiences. For example, the peacock network has taken to using multi-platform approach to storytelling with its popular Tonight Show Starring Jimmy Fallon, SNL, Voice, This Is Us.
AWARDS DAILY
3 Considerations When Implementing Digital Transformation
The topic of digital transformation has overtaken executive meetings and boardrooms, and for good reason. According to Gartner, 56% of CEOs in a recent study found that their digital strategy improved profits.
Despite the opportunity digital transformation provides, taking the plunge can be daunting. With so many components, it’s sometimes difficult to pinpoint where to start. Here are three things I encourage companies across industries to consider when embarking on a digital transformation journey that will ultimately help position them for success:
INFORMATION WEEK
Vancouver lawyer awarded $1 in lawsuit over negative online review
A British Columbia lawyer has been awarded $1 in damages after suing a former client for posting a negative review online, raising questions about the balance between free expression and defamation.
Vancouver lawyer Kyla Lee and her firm, Acumen Law Corp., claimed at trial that a Google Plus review calling her the “worstest lawyer” led to a decline in client calls.
“I spent nearly $2,000 for kyla lee to lose a case for me that they seemed they didn’t put any effort into. Anywhere else would be moore helpful. worstest lawyer. would not recommend,” the one-star review says.
GLOBE AND MAIL
Google Translate got this man arrested — and redeemed
DIGITAL TRENDS
How big is Canada’s digital economy? Statistics Canada digs into question
Statistics Canada has started mailing out 12,000 survey invitations to households to ask how they are participating in the digital economy, either through their purchases or by earning money on platforms such as Uber or Airbnb.
The department is working on determining the size and nature of Canada’s digital economy, how fast it’s growing and how it’s affecting established industries, said Jim Tebrake, a senior manager responsible for the survey.
Statistics Canada already collects a lot of relevant information from businesses but “it’s all in pieces and it’s . . . a little bit disjointed” so the agency is aiming to put together a comprehensive analysis before the end of this year, Tebrake said.
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