Author: 1degree

Brand Storytelling: Focus On People Not Products The harsh truth is: stories are shared because audiences find them interesting, not because they belong to a brand. And probably, a brands’ biggest challenge is how to get the attention, the time and captivate today’s dispersive audiences.…

The best and worst branding of 2018 Another year. Another bajillion dollars invested in branding. Some of it was good. Some of it was terrible. But in an era when every rando with a Twitter account has become a vocal critic, be sure, every rebrand…

5 Brand Management Mandates For 2019 2018 saw just as many brand victories as brand fails. As we move into 2019, brands will continue to have ample opportunity to inspire and activate customers in ways that improve the discipline of marketing and drive revenue impact.…