What’s the easiest way to capture more visitors? If you’re smart, you’ll know that "dumbing down" is a simple solution. Why? Because the average adult reads at an eighth-grade level…
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Douglas Rushkoff spoke as the closing keynote for the CMA’s Word of Mouth Conference. His message: brand mythologies are an artifact from the era of broadcast media. Time to move…
2 CommentsA couple of us attended the CMA’s Word of Mouth Conference, From Mass to Grass, last week. We’ll be posting a few video interviews (caught by Alexa Clark) and event…
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