Press "Enter" to skip to content

Category: Advertising

What You Should Know About Local Online Marketing

Published July 8, 2009

By Mario Parisé

For all the opportunities the Web has created for businesses to go global, often unappreciated opportunities lie at the local level.

In this article, we'll take a look at three practical opportunities that you can leverage right now.  No fluff.  No false promises.  Just three actionable items you can use to grow your business at a local level.  Some of it may be obvious, but judging by how underutilized they are, I think it's time we get a refresher.

1. Advertising Networks

According to Alexa.org, Canada's top two sites are Google and Facebook.

The opportunity: Both sites offer geographical targeting capabilities.  

With Google, you can create text ads using their AdWords program to target not only specific keywords, but also specific cities.  So if your business operates in Sudbury, Ontario (for example), you can choose to advertise only to people in that city.  This gives you the opportunity to get in front of anyone in your city searching for the products and services you sell. 

Continue readingWhat You Should Know About Local Online Marketing
2 Comments

If advertising is in trouble why is Olive Media partying like a Rock Star (literally)? – 5 Question Interview

Published June 29, 2009

By Michael Garrity

Olive media logo So we’ve all heard the story. Advertising revenue is way down over the last year and in some channels, like print, it’s a bloodbath.  All around us we see evidence of marketing budgets being cut, of marketers are being asked to do more with less, and of those splashy marketing events we all love to be invited to being toned down or just cancelled altogether.

Yet one company remains notable in refusing to throttle their partying – Olive Media, a TorStar Digital and Gesca Digital investment.  In fact, last week at Maro in Toronto’s trendy Liberty Village, Olive Media turned up the volume on their annual TO party to 11, quite literally, with a full-on 80's glam rock themed über party.  

It was the type of gloriously excessive party that harkened back to more lucrative days for the ad industry and begged the question – from me at least – is this the last days of Pompeii? Or does Olive Media know something that others don’t about the Canadian advertising industry?

To get to the bottom of it, I thought I would do a 5 Question Interview with Olive's President, Simon Jennings, exclusively for the readers here at OneDegree.

Continue readingIf advertising is in trouble why is Olive Media partying like a Rock Star (literally)? – 5 Question Interview
Comments closed