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Category: Alexa Clark

Straight from the Source – Do's and Do Not Do's of Blogger Relations

More and more brands, marketing firms and PR agencies are turning to niche bloggers to get the word out about their new product or service. But are they doing a good job? What do bloggers really want?
Alexa Clark, food blogger, gives us her take on what companies and PR flacks should do when putting together a blogger relations program.

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Indigo Goes Community

New contributor (and Cheap Eats publisher) Alexa Clark got a sneak peak at Canadian book giant Indigo’s new Community Network last week. Will Indigo’s first foray into social media reach the bestseller list or end up in the remainder bin? Click through for Alexa’s review of the site’s features and her take on what’s working and what could work better.

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