The Internet Marketer's Secret Weapon
Kent Hatton, VP Strategic Brand Marketing at FujiFilm Canada (present site is down), presented on how FujiFulm implemented a national Content Management System (CMS) to create brand equity. In this short interview following his presentation Kent discusses how this new CMS has helped grow brand relationships.
(If you are reading the feed version of this you’ll need to click through to see the video.)
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Joe Pulizzi, VP Penton Media, presented on the “value of creating quality content” at the CMA’s B2B conference last week. Throughout his presentation Joe stressed the importance of corporate websites creating B2B dialog via content. Citing the growing use of Magalogs , where I immediately thought of the LCBO’s magazine, Joe described 5 steps to create integrated content marketing:
Providing B2C case studies, Joe’s presentation was lacking practical B2B examples. Following his presentation I spoke with Joe, where he was quick to add an intersting B2B example of content marketing.
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The Mesh Conference Blog announced today details for the Mesh 2007 conference. With keynote speakers Michael Arrington – founder and editor for Techcrunch.com, Jim Buckmaster – CEO of Craigslist.org, and Richard Edelman – CEO of Edelman Co. (as well as others) poised to speak, this years MESH conference will be exciting and enlightening.
At $400 dollars the conference is on par with others of similar quality, but the line-up is great. Go ahead and sign up. And if you are a student and think the price may be too steep, you’ll be happy to know there is a heavily discounted student price of $25.
The 2007 Mesh conference takes place on May 30-31st. For more information head over to the MESH Site.
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