By Leona Hobbs Last week, Toronto-based Spark Internet Marketing kicked off a campaign to "ignite interest" in the federal election by offering Canada’s first downloadable digital lawn signs. They’ve got…
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The iTunes Advertising Enigma
Published May 9, 2007
There’s no question in my mind that Apple has done more to advance the medium of podcasting than any other company. For that, I will always be grateful.
Nevertheless, I am still shaking my head in bewilderment about one thing I recently learned related to Apple and podcasts: nobody can buy advertising to promote their podcast on iTunes.
Sure, when you go to the iTunes podcast directory there are all sorts of banners and buttons promoting the virtues of various podcasts. I, like many people, had assumed that the producers of those podcasters had paid to have their podcasts promoted in this way. After all, this type of advertising model exists on a number of other podcast directories, and it’s something many of us are familiar and comfortable with.
But get this: I assumed wrong. (Yeah, yeah, I know the old saying about making assumptions…)
3 CommentsWhat a power move — Google announced on April 13 that it has acquired DoubleClick. In this article I elaborate on 6 reasons why this is a power move, and what we should be looking for in the near future from Google.
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