I’ll leave it up to the hard-core research types to prove me wrong, but in my unscientific opinion there’s a human resources crisis brewing in the Internet marketing space.
Based on recent discussions I’ve had with business owners, HR professionals, and recruiters, as well as my ‘fly-on-the-wall’ perspective as owner of an industry job posting board, it’s getting increasingly difficult to find talented mid-to-senior level Internet marketing professionals. And the situation is only going to get worse…
Here’s why:
Category: Bill Sweetman
Want a fast, cheap, and practical course in the art and science of online retailing? Look no further than trying to sell something yourself on eBay. I’m serious.
It really doesn’t matter what you sell on eBay, or even if you make a profit the first time out, the experience and learning you will get is far more valuable. Here’s why…
If you’re a fan of AdWords, Google’s popular paid search system, you’d probably love to get a behind-the-scenes view of how your competitors (or your clients’ competitors) are using it. Before you hire a rogue operative to infiltrate the competition’s headquarters, spend some time surfing GoogSpy. But be warned, it can be addictive!
GoogSpy is one of my favourite (albeit arcane) research tools, and I still can’t believe it is both legal and free. GoogSpy has analyzed (and archived) millions of Google search results and allows you to do research into how other companies are using the AdWords system.